What I like about this brand is that they not only sell ballerina shoes in the classical black style with or without a bow. It is an interesting business concept, and I'm curious to see if they'll survive. I do hope so, because they create some really interesting shoes, and it's always nice to have a brand that sells colourful shoes, especially in Sweden, a country where black garments and shoes are more than popular. Ballerina Closet plays with colours, patterns and materials, which makes the shoes interesting. See some examples below;
Pictures from ballerinacloset.com