lördag 23 juli 2011

Ballerina Closet

Ballerina Closet is a new Swedish shoe brand, that was first launched in May 2011 by Hanna Danielsson. Their concept is to only design and sell ballerina shoes, for all occasions. The shoes can be bought both on the brand's website and at nelly.com (possibly at more places).

What I like about this brand is that they not only sell ballerina shoes in the classical black style with or without a bow. It is an interesting business concept, and I'm curious to see if they'll survive. I do hope so, because they create some really interesting shoes, and it's always nice to have a brand that sells colourful shoes, especially in Sweden, a country where black garments and shoes are more than popular. Ballerina Closet plays with colours, patterns and materials, which makes the shoes interesting. See some examples below;

Tropical Punch Oh So Pretty Ms Plaza
Barely NudeStripe out
Pictures from ballerinacloset.com

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